No, that's pretty much what happens these days. Run the name for as long as you can. Just think of all the uber terrible horror movies that came out with Wes Craven's name (other than his own) that his only association with was an exec. producer title. All he was doing was lending his name to a movie directed by his assistant camera man or some such bullshit from one of the movies he did make.
whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules. It tends to put you immediately at a disadvantage and IMO is a sign of true weakness. This is true both in politics and on the internet."
