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Mxy, I've never doubted word of mouth. I've said here before that it is a good promoter. I seriously doubt that people just wind up at the movies aimlessly and randomly pick a film to watch. There's a reason why big budget movies do tens of millions of dollars in box office takes in just three days. Word of mouth about how good a film somebody's seen isn't that damn good. Word of mouth will sustain a film over the duration of its run, but the ad campaign gets the asses in the seats to generate that word of mouth.

 Originally Posted By: Im Not Mister Mxyzptlk
 Quote:
Top 11 Stats on Word of Mouth

1) 67% of all consumer decisions are primarily influenced by word of mouth

2) 1 out of every 7 social conversations are word of mouth based

3) Only 3.4% of face to face word of mouth conversations are stimulated by a marketing organization's promotional efforts

4) 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products and services

5) 44% of consumers claim to avoid buying products that overwhelm them with advertising

6) Where does word of mouth happen? Answer: Everywhere.

7) On product recommendations, 90% trust their spouse and 65% trust their friends, however only 27% trust manufacturers, 14% trust advertisers and 8% trust celebrities


And so on and so on.


And so on seems to include:

 Quote:
9) 44% of Americans put stock in a mass advertised brand, only 17% of Canadians do


That survey itself shows that advertising does work. You can't compare the marketing campaign of a car or a vacuum cleaner to that of a movie. They're totally different animals. Movies work on a smaller window, so the ad campaign is fundamental to get attention. Once a film has left the theaters, you kinda forget it until you see the ads for the DVD.

Borat had a huge ad campaign behind it before the distributor got scared and reduced the release. The buzz about it had generated a great deal of anticipation. Fuck, look how much buzz the online marketing for the new Batman film has got people talking.

Now, I also won't confuse marketing with quality. There is only so much that can be done for a turd of a film; but if there is something good there, then a good marketing campaign will capitalize on it. Miami Vice had a huge marketing campaign behind it, but you could see in those commercials that it was a shit film. This is why I say that a good JLA movie minus Supes/Bats could do well with a marketing campaign that shows how good or action packed it can be. The ad campaign can define the audience's expectations much like the X-Men trailers defined the lack of crazy colored spandex costumes (because, let's face it, that's what people think when they think of superheroes).


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

Our Friendly Neighborhood Ray-man said: "no, the doctor's right. besides, he has seniority."
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 Originally Posted By: K-nutreturns
I just asked my pops if he would watch a justice league movie that didnt have batman and superman in it. His response: "Hell no."


 Originally Posted By: K-nutreturns
I asked my cousin if she would watch a justice league movie withouth batman and superman in it. Her response was also a "hell no"


 Originally Posted By: K-nutreturns
i asked one of my friends if she would go see a justice league movie without batman and superman in it. she said no...


Now ask them if they'd see a JLA movie without Spider-man.


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

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 Originally Posted By: Im Not Mister Mxyzptlk
 Originally Posted By: Grimm
none at all. you're a smart kid, and a damn good writer, and I enjoy talking to you online. but your arguments are very poor and self-deflating here.


Again, could you please point out the contradictory bits?


we have.


 Quote:
No offense, honestly, but vaguely stating that my arguments are self-deflating, in a general sense, doesn't count as a counter-argument.


and continually making contradictory statements doesn't make an argument.

 Quote:
If you can't counter my points, you guys should start wondering if, maybe, you know, just maybe, there might be a remote posibility that I'm right...



. . .uh huh. . .so first, I'm "defensive" because you had no counter to my points about From Dusk Till Dawn and now I "can't counter" your arguments?

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 Originally Posted By: thedoctor
 Originally Posted By: K-nutreturns
I just asked my pops if he would watch a justice league movie that didnt have batman and superman in it. His response: "Hell no."


 Originally Posted By: K-nutreturns
I asked my cousin if she would watch a justice league movie withouth batman and superman in it. Her response was also a "hell no"


 Originally Posted By: K-nutreturns
i asked one of my friends if she would go see a justice league movie without batman and superman in it. she said no...


Now ask them if they'd see a JLA movie without Spider-man.


my pops and my cousin know spideys not in the JLA but ill ask my friend to see if she knows...


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 Originally Posted By: Nowhereman
Mxy, there are loads of movies out there with characters nobody has heard of before they go to watch it, and they are still huge sucesses.
Nobody, or at least barely anybody had heard of Indiana Jones, Star Wars, Robocop or 1000s of other characters in movies, but they still went to see them because of good promotion of those films, and by your reckoning, word of mouth!

Lets face it, who the fuck knew Blade was even a Marvel comics character, but that didnt stop that film being a sucess!


But none of those ideas were directly attached to pre-existing concepts. For example, if you did an Indiana Jones movie NOW that he's well known, and didn't respect the main concept of the character, it'd bomb. It may get a strong opening weekend (simply for being Indiana Jones), but the negative word of mouth caused by angry viewers would kill it.

Make a movie with minor DC characters and call it "Super Team" and it may be a minor success or even a big hit. Make the exact same movie and call it "JLA", and the negative backlash for seemingly disrespecting its own premise will cause it to flop.


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 Originally Posted By: thedoctor
Mxy, I've never doubted word of mouth. I've said here before that it is a good promoter. I seriously doubt that people just wind up at the movies aimlessly and randomly pick a film to watch. There's a reason why big budget movies do tens of millions of dollars in box office takes in just three days. Word of mouth about how good a film somebody's seen isn't that damn good. Word of mouth will sustain a film over the duration of its run, but the ad campaign gets the asses in the seats to generate that word of mouth.


You said it yourself: an ad campaign can generate a good buzz. In a world where most people mistrust marketing, guess how that buzz is amplified?

 Quote:
And so on seems to include:

 Quote:
9) 44% of Americans put stock in a mass advertised brand, only 17% of Canadians do


That survey itself shows that advertising does work.


Putting stock in a brand that has advertisement is different from trusting the ads themselves. That stat only shows that Canucks are more distrusting of big corporations than Gringos.


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 Originally Posted By: Grimm
 Quote:
Again, could you please point out the contradictory bits?


we have.


Doc hasn't brought up contradictions so far. You remain vague. The only one Nowhereman could point out was that I said the movie wouldn't succeed, yet I agreed that it could be a good film. It'd be naive to call that a contradiction.

 Quote:
and continually making contradictory statements doesn't make an argument.


If you ever manage to point out the contradictory statements, I'll accept that.

 Quote:
. . .uh huh. . .so first, I'm "defensive" because you had no counter to my points about From Dusk Till Dawn and now I "can't counter" your arguments?


Well, say what you will, you're not debating my points! I provided a response to each of your statements about FDTD, but doc picked them up, not you. You just sit in the corner and make funny remarks. C'mon, Grimmers, I know there are still some valid arguments in there.

Look, I'm not in the mood for the whole "let's ridicule each other's opinion" routine right now. You can continue pretending to debate by making fun of something I've said (the next step is turning the joke into a catchphrase and exporting it to other forums, btw), but, if you don't mind, I'll just stick to debating with facts. :-]


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Timelord. Drunkard.
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 Originally Posted By: Im Not Mister Mxyzptlk
Putting stock in a brand that has advertisement is different from trusting the ads themselves. That stat only shows that Canucks are more distrusting of big corporations than Gringos.


From the director of....

From the people who brought you....

The producers who brought you....


Speilberg is as much a brand now as Nike or Coca Cola. Why else would they slap his name on everything they can when he has no real involvement in a movie? That's part of a ad campaign. How many times have you yourself said, "... but so and so is attached to (write/direct), so I'll give it a shot"? That's what trailers and ad campaign's work on. And, as I've said again and again, they can use that to build up the JLA into the image that they want for it and sell it to the general public. It's the fanboys who'll be the tough sell.


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

Our Friendly Neighborhood Ray-man said: "no, the doctor's right. besides, he has seniority."
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But, again, the fanboys are a very limited audience. If the Transformers movie had been done to please fanboys only, the main character would have been a robot instead of the American Pie kid.

I agree that slapping a famous director's name to the movie is part of the ad campaign, and in fact that's an advertising move that works very well with word of mouth. I remember when I was in high school a friend said to me "Hey, let's go watch the new Francis Ford Coppola movie". We went, and it turned out to be "Jeepers Creepers" (which is produced by Coppola). The poster had Coppola's name on big letters on top, which is what my friend saw and what got him to suggest the movie to me.

(Incidentally, I liked the movie, but my friend was expecting to see The Godfather VIII and the disappointment made him hate it. I don't think that was the generalized feeling, because Coppola has been a pretty unpopular director for a long time and only film buffs were attracted by his name, but it's an example.)

On a different subject, I'm not sure how well that technique works these days. Before I watched "Hostel", I used to associate Quentin Tarantino's name with good movies. Now that I've seen that turd, I'm more weary of going to the cinema based on a name only. It might just be me, though.


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No, that's pretty much what happens these days. Run the name for as long as you can. Just think of all the uber terrible horror movies that came out with Wes Craven's name (other than his own) that his only association with was an exec. producer title. All he was doing was lending his name to a movie directed by his assistant camera man or some such bullshit from one of the movies he did make.


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

Our Friendly Neighborhood Ray-man said: "no, the doctor's right. besides, he has seniority."
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 Originally Posted By: Im Not Mister Mxyzptlk
But, again, the fanboys are a very limited audience. If the Transformers movie had been done to please fanboys only, the main character would have been a robot instead of the American Pie kid.


Yeah, which is what I've been saying. You can easily sell the general public. The fanboys are going to be the holdouts; but if they sell it right to the general public, the studio'll earn more than if they solely cater to the fanboys.


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

Our Friendly Neighborhood Ray-man said: "no, the doctor's right. besides, he has seniority."
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You can sell the general public with simpler things, but that doesn't mean it's easier (otherwise every movie would be a blockbuster). As I said before, I don't think they would have liked a Transformers movie if it was about rockets who turn into ninjas... no matter how orgasmically spectacular the idea of Ninja Rockets may be (and you know it is. you know it is.)


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I'll agree to that extent. But it is easier to sell the general public on Bumble Bee being a Camero and not a VW Bug or Megatron being an alien fighter rather than a gun/tank/cannon. So I'm sure that an audience would be just as pleased with an image of Guy Gardner ripping through a spaceship hull with his GL ring than Superman stalking his illegitimate son and dodging paying child support. Give them big time superhero action with some recognizable concepts (GL ring, speedster, hot chick in tight clothing) and it should work.


whomod said: I generally don't like it when people decide to play by the rules against people who don't play by the rules.
It tends to put you immediately at a disadvantage and IMO is a sign of true weakness.
This is true both in politics and on the internet."

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 Originally Posted By: Im Not Mister Mxyzptlk
 Originally Posted By: Nowhereman
Mxy, there are loads of movies out there with characters nobody has heard of before they go to watch it, and they are still huge sucesses.
Nobody, or at least barely anybody had heard of Indiana Jones, Star Wars, Robocop or 1000s of other characters in movies, but they still went to see them because of good promotion of those films, and by your reckoning, word of mouth!

Lets face it, who the fuck knew Blade was even a Marvel comics character, but that didnt stop that film being a sucess!


But none of those ideas were directly attached to pre-existing concepts.

While JLA is a pre-existing concept, probably 80% of the worlds population has never heard of them, or knows who they are.
A good enought marketing campaign will sell that movie to them based purely on special effects and action.

It also proves that people do not need to know who a character is for them to go see a movie!

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 Originally Posted By: thedoctor
I'll agree to that extent. But it is easier to sell the general public on Bumble Bee being a Camero and not a VW Bug or Megatron being an alien fighter rather than a gun/tank/cannon. So I'm sure that an audience would be just as pleased with an image of Guy Gardner ripping through a spaceship hull with his GL ring than Superman stalking his illegitimate son and dodging paying child support. Give them big time superhero action with some recognizable concepts (GL ring, speedster, hot chick in tight clothing) and it should work.


Yeah, I said before that the Flashes and GLs might very well be the least known versions of the characters, and the general audience wouldn't tell the difference... It's not like most people can tell Barry from Wally or even Hal from Guy.


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 Originally Posted By: Nowhereman
While JLA is a pre-existing concept, probably 80% of the worlds population has never heard of them, or knows who they are.


I know very poor people, almost completely disconnected from the world, who are aware of the idea of the JLA. How? Osmosis, apparently.

 Quote:
A good enought marketing campaign will sell that movie to them based purely on special effects and action.


But the movie would still bomb if there was something in it that turned people off. If marketing is everything, can anyone explain to me how movies with a good opening day can bomb? Look at Miami Vice: it made 40% of its total domestic gross on opening day. 2 out of 5 people who saw the movie in the US went on the opening weekend. After that, it died out. Why? Did someone start an anti-marketing campaign? Osmosis again?

 Quote:
It also proves that people do not need to know who a character is for them to go see a movie!


Of course not. They don't need to know Optimus Prime to go see Transformers. Replace the cars with Ninja Rockets and they'll still get mad.


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 Originally Posted By: thedoctor
Plastic Man stole his lighter again.



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 Originally Posted By: Im Not Mister Mxyzptlk


Then I disagree with Pro in that matter. :0


You take that back!

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I already sold it.


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 Originally Posted By: Im Not Mister Mxyzptlk
 Originally Posted By: Nowhereman
While JLA is a pre-existing concept, probably 80% of the worlds population has never heard of them, or knows who they are.


I know very poor people, almost completely disconnected from the world, who are aware of the idea of the JLA. How? Osmosis, apparently.

And for those 2 people you know, there are millions of others who never gave two shits about comic books!

I can honestly say, in the shop I work, of the 30 or so that work there, I am willing to bet that no more than 3 of them (including myself), have ever heard of JLA.

There is a whole generation of kids who grew up between Super Friends (which hasnt been shown here in decades) and the current JLA cartoons, and they no longer watch cartoons.
This would have been their only exposure to comic characters.

You seem to think just cause you live in a poorer country, and know a few people who read comics or watch cartoons, that this automatically means everyone in the richer countries should know who these characters are.

Superman and Batman are a given, but what you have to realise is, some people only know those two characters from tv shows and movies, not comics or cartoons.
As the tv shows and movies never mentioned the JLA, theres a strong chance that they have never even heard of them!

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Have you actually read the rest of this thread?
I've been talking all along about how people who've never read the comics or watched the cartoons can be aware of ideas that belong to those genres, if they belong to pop culture.

You know a lot of people who went to see The Transformers movie who:
Never owned a Transformers toy
Never watched Transformers cartoons
Never read Transformers comics
Didnt know Optimus Prime from Bumblebee

Ask yourself this: How were they aware of the Transformers, then? Because we both know that if you said "Transformers" to them before the movie was advertised they wouldn't have said "WHU? Trans-what? Transvestites? Are there transvestites around? Where? Where, old chap? I can't see them! Have I gone blind?"

Whichever complicated witchcraft allowed these people to become aware of the Transformers also makes a similarly large amount of people be aware of the JLA... even if they've never owned a JLA toy, watched a JLA cartoon, read a JLA comic, or if even if they don't know Wonder Woman from Hawkman.


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Yes because Transformers toys are edvertised on tv.
JLA comics arent!

Simple really!

Not witchcraft Mxy, just simple advertising, but then to you, that doesnt count!

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i havent seen a transformer toy advertised in forever. even with the movie comming out...


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But you have at some point in your life!

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yes just like ive seen justice league toys advertised as well...


big_pimp_tim-made it cool to roll in the first damn place!
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Some day, Knutreturns just may be the greatest of us all...."-THE bastard
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Because they can no longer advertise toys to coincide with the showing of the cartoon.


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 Originally Posted By: K-nutreturns
yes just like ive seen justice league toys advertised as well...

Well arent you the lucky one.
There has never been advertising for JL toys in this country, and probably a good portion of the world.

And something tells me that would explain why a Transformers toyline is bigger than a JLA toyline!

I remember a very lowkey Super Powers toyline advertising on tv, but that was years ago and was Super Powers, not JLA!

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well that sucks...


big_pimp_tim-made it cool to roll in the first damn place!
Mon Jun 11 2007 09:27 PM-harley finally rolled with me
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Some day, Knutreturns just may be the greatest of us all...."-THE bastard
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I remember a whole bunch of ads for Superfriends toys from when I was a kid. The show had probably ended long ago, but I think there was a new line of toys or something... they came with little comic books (my brother had Robin). I asked for the Hall of Justice for my 4th birthday (1989) after watching an ad on TV.

On the other hand, I don't remember any Transformers ads... I think the show was running out of steam around the time I became aware (right? or maybe I simply didn't pay attention to it). I do remember Beast Wars ads from when I was a teen, but I don't think they ever called them "Trasnformers" outside the show itself (remember that referencing the 80's wasn't as cool in the 90's as it is now).

When the JL Cartoon Network show started, of course it had ads on TV. To be honest I don't recall any ads for JL toys, but I do remember seeing a fuckload of tie-in products. I once witnessed a birthday party with JL cups and napkins. There was a JL Monopoly game, too. And probably undies. And so on.

Well, let's see what we got. You remember Transformer ads, I don't. I remember '89 Superfriends ads, you don't. Neither of us remembers JL ads. Now, Harry, call me crazy if you want, but I'm starting to think only kids pay attention to toy advertisement. What if toy ads still exist to this day, but we don't notice them (or don't notice them nearly as much as we used to) because we're adults? My point being, for clarity's sake: toys ads are irrelevant, because they're generation-specific. The Transformers, like the JLA, are part of pop culture and therefore trascend generations. Popeye.

Nowie, do you seriously think everyone's aware of the Transformers simply because their toys were advertised on TV... what, 20 years ago? Your friends never saw a Transformers cartoon in their lives, but they watched a bunch of TV ads two decades ago, for toys they didn't even want, and the concept was engraved in their brains. Do they remember every single popular toy that was ever advertised on TV? Shit, remembering all the ones from their childhood alone seems unlikely. Hey, remember the Barnyard Commandos and Stretch Armstrong? Yeah, neither do I.

I've tried to explain over and over how this strange and seemingly magical concept called "pop culture" works, and I'm starting to think that I might be burnt at the stake if I keep insisting on it. It may be best for all of us if I keep my arcane and ungodly knowledge to myself, and stop trying to pollute the minds of your children with my crazy ideas.


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Its rumored that Tom Welling will play Superman in the Justice League movie if Routh won't do it. This makes me excited.


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 Originally Posted By: Im Not Mister Mxyzptlk
I remember a whole bunch of ads for Superfriends toys from when I was a kid. The show had probably ended long ago, but I think there was a new line of toys or something... they came with little comic books (my brother had Robin). I asked for the Hall of Justice for my 4th birthday (1989) after watching an ad on TV.

On the other hand, I don't remember any Transformers ads... I think the show was running out of steam around the time I became aware (right? or maybe I simply didn't pay attention to it). I do remember Beast Wars ads from when I was a teen, but I don't think they ever called them "Trasnformers" outside the show itself (remember that referencing the 80's wasn't as cool in the 90's as it is now).

When the JL Cartoon Network show started, of course it had ads on TV. To be honest I don't recall any ads for JL toys, but I do remember seeing a fuckload of tie-in products. I once witnessed a birthday party with JL cups and napkins. There was a JL Monopoly game, too. And probably undies. And so on.

Well, let's see what we got. You remember Transformer ads, I don't. I remember '89 Superfriends ads, you don't. Neither of us remembers JL ads. Now, Harry, call me crazy if you want, but I'm starting to think only kids pay attention to toy advertisement. What if toy ads still exist to this day, but we don't notice them (or don't notice them nearly as much as we used to) because we're adults? My point being, for clarity's sake: toys ads are irrelevant, because they're generation-specific. The Transformers, like the JLA, are part of pop culture and therefore trascend generations. Popeye.

Nowie, do you seriously think everyone's aware of the Transformers simply because their toys were advertised on TV... what, 20 years ago? Your friends never saw a Transformers cartoon in their lives, but they watched a bunch of TV ads two decades ago, for toys they didn't even want, and the concept was engraved in their brains. Do they remember every single popular toy that was ever advertised on TV? Shit, remembering all the ones from their childhood alone seems unlikely. Hey, remember the Barnyard Commandos and Stretch Armstrong? Yeah, neither do I.

I've tried to explain over and over how this strange and seemingly magical concept called "pop culture" works, and I'm starting to think that I might be burnt at the stake if I keep insisting on it. It may be best for all of us if I keep my arcane and ungodly knowledge to myself, and stop trying to pollute the minds of your children with my crazy ideas.

They toylines you remember are called Superpowers, not JLA.
And therein is the biggest flaw in your argument!

Transformers toys have been advertised almost constantly from the 80s, to at least the late 90s!

The JL cartoon only gets advertised on the cartoon channel its shown on!
So there is no exposure outside of that channel!
Transformers toys are advertised everywhere including tv, magazines and newspapers!

There was never a Justice League toyline available until recent years, and most of them never get any decent advertising!

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I'll give "Superpowers", but they had a whole bunch of JL toylines in the mid 90's, including videogames and shit. They had one for JL Task Force, for fuck's sake! This was more than a decade ago, hardly "recent years".

How would you know if they got decent advertising or not, if you're not the target audience for these toys? Of course we've seen the ads in comics, but other than that, they would be shown outside our "jurisdiction"; that is, during kiddie cartoons and stuff.

And don't forget the JL underpants, birthday napkins, monopoly games and such, which also play a big role in expanding awareness of the concept. An awareness that I believe was already well expanded to begin with, thanks to the magic of culture that goes "POP!".

About the Transformers: I honestly don't remember watching ads for those toys while growing up, except for Beast Wars, and as I said they never called them "Transformers" outside the show (at least that's what I recall). I'm not saying there's absolutely no fucking chance in the world that the Transformers weren't constantly advertised: I'm saying, like most toys, these ads are sector-specific.


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 Originally Posted By: rex
Its rumored that Tom Welling will play Superman in the Justice League movie if Routh won't do it. This makes me excited.


It's just that, a rumor. His publicist said it's pure speculation. Anything else I hear about a JLA movie I'm taking as speculation also.

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http://www.comicbookresources.com/news/newsitem.cgi?id=11921


 Quote:
Variety reported today on the announcement of George Miller as the director of Warner Bros.' “Justice League of America,” based on the hugely popular DC Comics title. Miller is best known for directing the films “Happy Feet,” “Babe,” and as the creator of “Mad Max.”
Likely to feature the characters of Superman, Batman, Wonder Woman, the Flash and Aquaman, the project is complicated by virtue of the fact that many “Justice League” heroes have other films in development, but Variety reports that the next installment of the Superman franchise has been sidelined in favor of the George Miller film. Additionally, “The Dark Knight” director Christopher Nolan and star Christian Bale have indicated that they would prefer Warner Bros. delay production on the team-up film until they've completed their Batman projects.

“Justice League of America” is in the preliminary casting phase, and sources close to the film have indicated that Bale and Brandon Routh, star of the revived Superman franchise, are not likely to appear in the film.


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rex
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So their sidelining the next Superman movie for the Justice League movie and Routh is still saying he won't be in it? Is this guy an egomaniac or just stupid?


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living in 1962
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does it matter? better off without him.

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rex
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There's already two people playing superman, why make another? At what point does the average movie goer lose interest?


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It says that Routh won't be in it, not that he turned down the offer. Cheer up, rex, they'll probably have the star of that soap opera you like so much play Superman!


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rex
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He'd be better than Routh.


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If [Tommy Welling > Brandon Routh], then a chair would be better than Routh too, because [inanimate objects > Tommy Welling].


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