You're right. It wasn't "morphed".
In 2002, Cleland was defeated in his bid for a second Senate term by Representative Saxby Chambliss. Voters were perhaps influenced by Chambliss ads that featured Cleland's likeness on the same screen as Osama bin Laden and Saddam Hussein, ads that Cleland's supporters claim questioned his commitment to homeland security.[6] (The ads were removed after protest from some prominent politicians including John McCain.)
The idea was there though.