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some RKMB'ers are Obsessed with Black People Hmmm? 5000+ posts
Joined: May 2003
Posts: 5,958 |
Microsoft Would Consider Blu-ray for XboxIf HD DVD does indeed fail and Blu-ray is officially crowned the winner of the format war, a Microsoft exec has conceded that MS would consider offering a Blu-ray player for Xbox 360.
With the recent Warner Bros. announcement that the studio will exclusively support Blu-ray over HD DVD, many industry watchers suspect that the format war is nearing its end with Blu-ray victorious. HD DVD player sales for the Xbox 360 would seem likely to dry up as a result, but in the event of a final Blu-ray victory, would Microsoft support Sony's format?
According to Albert Penello, group marketing manager for Xbox, Microsoft will "consider" the option. "It should be consumer choice; and if that's the way they vote, that's something we'll have to consider," he told Reuters .
Penello added, however, that he doesn't think Warner's decision really affects the Xbox 360 much at all. "I fundamentally don't think ... this has a significant impact on Xbox 360 versus (Sony's) PlayStation 3," he said, adding, "With the PlayStation 2, DVD was a big part in the beginning, but over time, people were not buying it as a DVD player after first year or two."
Penello isn't totally convinced that HD DVD has lost either, despite Warner's decision. "You can't say it's not a bummer, not a setback, but I've seen this battle declared over so many times," he noted. "I want consumers to have a voice in this and I think there are a lot of consumers who bought HD DVD who are going to have a say in how this shakes out."
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