All kidding aside, MEM, I think most people have, at one point or another, a tendency to view things that seem to help "our" candidates as more important than things that don't, even to the point of rationalization. It's important, however, to not let ourselves to give in to self delusion.

I agree with you that some endorsements (for example, the Oprah endorsement of Obama) are more important that others. Where we differ is that I think all newspaper endorsements are sort of pointless and you seem to think at least some are valuable (concidentally it seems to be the ones that favor your candidate).